Project Overview
Our client, Amazon — focusing on its Home & Kitchen category — aimed to increase organic visibility, drive high-intent traffic, and grow conversions through non-branded keyword rankings. We executed a large-scale SEO project that involved technical audits, massive keyword research, content-led strategy, and on-page optimization across thousands of SKUs. The result was improved search performance, better category authority, and measurable ROI from organic channels.
Challenges
- High competition on product-related keywords across major categories.
- Inconsistent keyword usage and optimization across product listings and categories.
- Under-optimized metadata and lack of structured internal linking.
- Insufficient content support for high-intent search queries and shopping guides.
- Limited visibility in featured snippets and long-tail queries.
Solutions
- Conducted advanced keyword mapping and competitor analysis across thousands of SKUs.
- Standardized metadata and implemented semantic keyword integration site-wide.
- Improved internal linking architecture for better crawl depth and user experience.
- Launched blog content strategy targeting informational and buyer-intent queries.
- Enhanced technical SEO with better indexing, schema, and Core Web Vitals compliance.
